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What is Color Psychology?


When it comes to decorating our home, we have all wondered at some point what color we should paint the different spaces and rooms. The feeling that each color gives off can influence our mood.

We spend many hours in our home, so deciding how to paint it is often an important decision. Psychologists have long been researching what effect different colors have on our minds and our behavior. Today I explain some of the findings.

What is color psychology?

Color psychology is a field of study that aims to analyze how we perceive and behave when faced with different shades, and to understand the different emotional reactions they provoke in us. Colors influence our emotions and our state of mind, and while some colors relax or calm us, others can make us feel energetic.

How to paint your house according to color psychology?

It is not unusual to talk about the sensations that colors cause in us. We all associate white or light blue with peace and tranquility. Red, on the other hand, represents passion, love or danger.

When it comes to painting our house, almost unconsciously, we ask ourselves different questions: Should I paint the living room an elegant gray? Should the kitchen be green to give a spring and fresh feeling? Maybe it is better to paint the bedroom white because I like meditation and yoga? As you can see, we employ color psychology almost without realizing it.

Warm colors and cool colors

It is common to speak of warm colors and cool colors. Warm colors are colors such as red, yellow and orange, which elicit both positive (warmth) and negative (anger or hostility) reactions. In our home, as experts say, these colors favor coexistence with other individuals, as they bring joy and optimism. It is usually used in dining rooms and restaurants.

When we talk about cold colors, such as green or blue, we refer to tones that make us feel calm but also sad. These tones favor environments where greater attention and concentration are required, such as schools or the workplace.

If you are thinking of painting your house, below you can find some meanings of the colors and the reasons why you should use one color or another.


Orange is a warm color that inspires enthusiasm and movement, although it is also related to success, optimism and creativity. It is an ideal color to paint a couple’s bedroom, as it is associated with brotherhood and unity. In the work environment it is linked to teamwork.


Yellow is ideal for painting a room, because it represents light. A low intensity yellow gives luminosity and space. Light shades of yellow are better to apply in the home because they are less tiring and irritating than more intense yellows.


Red is associated with passion, strength, desire, energy and danger. Although red can be an extreme color, it is ideal for painting the living room. However, since it is very stimulating, it is best to use it in moderation. For example, painting only a part of the wall, a corner and combining it with other colors.


Pink represents femininity, sweetness, delicacy, friendship and true love. It can also be used in a couple’s bedroom, as it is a relaxing and very romantic color.


White is associated with relaxation, purity, peace, innocence and cleanliness. When combined with blue it is ideal for the bathroom.


As mentioned, blue is a color that fits perfectly with white because of its relaxing and peaceful feeling. In addition, it represents the sky and water, so it gives freshness and calmness to the home. At the same time, it conveys confidence and purity.


Gray is a color that, when used in the home, can be liked or disliked. While some people associate it with sadness, seriousness, boredom and the absence of color, it can be a color that, applied with intelligence, gives elegance to the home.

There are lighter and more intense grays, which combined with other colors can transmit a very pleasant sensation. Gray combines with everything, especially with white.


Green is a color that reminds us of ecology, nature, life, hope and youth. According to experts, a room with this color (with soft intensity) causes relaxation and well-being. A kitchen with white and green tones works very well.


Black is a color that conveys elegance, formality and sobriety to the different spaces of the home. Not everyone dares to use this color to paint the walls of their home, but used intelligently and without abuse, it can give a great touch to your home. It is recommended not to abuse this color. One wall in the bedroom or in the living room is enough to benefit from this tone.


In the marketing world, purple is a color used in anti-aging products, as it represents glamour and youth. When it comes to painting the house, it is ideal to give a youthful touch to the room of teenage children and even younger children.

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